THE OBJECTIVE IS TO BRING TOGETHER TWO PARTIES.

One, who has the property and willingness to run a 'Young & Modern' coffee shop but does not have a name and know how - to set up or operate a coffee shop.
                                                            AND
Second, a concern which has the technical know-how brand image, willingness to invest and back-end supply network to set up and facilitate the running of a successful coffee shop.

To be eligible for a "Craze" Franchise you need to :-

• Self owned or rented space between 600 to 1000 sq. ft. located on ground floor of a busy commercial or shopping area.
  
• The franchisee should be personally involved in the running of the outlet.
  
• The franchisee shall be responsible for providing flooring, air-conditioned area with 100% power backup.
  
• Financial contribution would be a nominal mutualy decided security.
  
• 9% of sales as license fee and 1% of sales as marketing budget.

WHAT CRAZE WOULD DO FOR YOU

Name - Craze will give you its impeccable brand image which it has built in the shortest span of time with sheer excellence in service and food. We have been rated as one of the best coffee shops in Delhi (India) by MNC's such as Coca Cola, Citibank, American Express etc. In a city like Delhi with the likes of 'Barista', 'Cafe coffee day' etc, Craze has been able to create a niche for itself in the coffee shop / Fast Food Industry.

Concept - The concept is a fusion of a fast food restaurant with a coffee shop. It does not require a huge kitchen and at the same time can serve much larger variety. It has a smart and western look like other Coffee shop chains but does not serve precooked snacks as in the case of the former.

Technical know-how - Craze would be fully involved in doing the interiors of the outlet. Craze would be responsible for the designing and the layout of the outlet aimed at providing a sophisticated look, along with an inviting atmosphere and at promoting efficiency. All expenditure on interiors would be borne by Craze. Placement of all machinery, electrical point, furniture, fittings, etc would be done by Craze.

Recipes - All recipes would be provided by Craze. These recipes have been developed over the years by number of consultants ranging from top Chefs from the Oberoi Group of Hotels to Chefs of world famous cruises. The recipes would have the minutes details so that at all levels there is standardization.

Suppliers - All supplier details would be given to you to avoid any initial trouble Suppliers of food raw materials and dry store with the lowest possible rates would be there for your support.

Equipment - All the equipment required for the functioning of the outlet would be provided by Craze.

Training - All staff will be trained by Craze in all aspects of running a successful coffee shop as consistent and outstanding service depends not only on equipment but also on staff.

Inventory Accounting Systems - Since the Franchisee might not have the time to monitor the day-to-day activity in the outlet, Craze has evolved a comprehensive inventory system through which wastage or pilferage can be controlled. All the required stock sheets would be provided by Craze.

Monitoring - Even after the training is imparted, one representative of Craze would be there for the first one month to facilitate the smooth running of the outlet. Thereafter our representative will visit the outlet regularly to get feed back regarding quality and service of food and beverages being served in the store.